Bose Frames AR Sunglasses

Partnering with the music distributor UnitedMasters, and their in-house agency Translation, we helped create Bose’s Frames campaign to launch AR sunglasses that respond to what you see with sound. We produced music videos, promotional cut-downs, and social media spots for independent musicians Tobe Nwigwe – music video directed by Tobe Nwigwe and Nate Edwards and produced in collaboration with Tobe Nwigwe – and BAYLi – music video directed by Bayli and longtime Cousins collaborator Keenan MacWilliam.

For Tobe

Director—Tobe Nwigwe and Nate Edwards
Producer—Anne Alexander
CD—Keenan MacWilliam
DP—Toby Canning
BTS—Ben Hype
MV Editor—Toby Canning 
Promo Editor—Alexander Goldberg
Colorist—Elias Nousiopoulos

For Bayli

Director—Bayli and Keenan MacWilliam
Producer—Anne Alexander
CD—Keenan MacWilliam
DP—Evan Burris Trout
Steadi—Ryan Gredd Smith
BTS—Ben Hype
MV Editor—Alexander Goldberg
Promo Editor—Maddy Talias
Colorist—Elias Nousiopoulos