Cousins and director Keenan MacWilliam created a visual EP for rapper NLE Choppa’s first album Cottonwood. The project all shot in his hometown of Memphis includes an 11 minute film, music videos for six of the tracks and of course tons of social videos. We had a trailer up on the video billboards in both Times Square and at the Staples Center in LA during the ball drop and through the beginning of the new year. The first single Side premiered in mid-December on BET with its own separate video Billboard in Times Square, it garnered over 2M views in its first 24 hours live and was the #3 trending video on YouTube. 

Director—Keenan MacWilliam
Producer—Anne Alexander 
DP—Andrea Gavazzi
Memphis Local Production—WikidFilms

"Im not your average 16 or 17 year old. I know im on the right path, but I feel like I gotta do some more. I got a voice. "

— NLE Choppa

YouTube Music video billboards
Times Square, NYC +Staples Center, LA