Apple / iPhone 16e New Tools

Cousins worked closely with Apple's creative team to craft delightful personaes for imaginary apple users. For the first time, with the launch of their newest phone 16e, apple is giving us tips on how to use our phones. But these are not manuals. These are short films. It might seem small, but it represents a big brand strategy pivot. This was incredibly fun exploration in storytelling and imagination with a dream team. More to come!