United Masters x Bose / Frames AR Sunglasses

Partnering with the music distributor UnitedMasters, and their in-house agency Translation, we helped create Bose’s Frames campaign to launch AR sunglasses that respond to what you see with sound. We produced music videos, promotional cut-downs, and social media spots for independent musicians Tobe Nwigwe – music video directed by Tobe Nwigwe and Nate Edwards and produced in collaboration with Tobe Nwigwe – and BAYLi – music video directed by Bayli and longtime Cousins collaborator Keenan MacWilliam.

For Bayli

Director — Bayli and Keenan MacWilliam

Producer — Anne Alexander

CD — Keenan MacWilliam

DP — Evan Burris Trout

Steadi — Ryan Gredd Smith

BTS — Ben Hype

MV Editor — Alexander Goldberg

Promo Editor — Maddy Talias

Colorist — Elias Nousiopoulos

For Tobe

Director — Tobe Nwigwe and Nate Edwards

Producer — Anne Alexander

CD — Keenan MacWilliam

DP — Toby Canning

BTS — Ben Hype

MV Editor — Toby Canning

Promo Editor — Alexander Goldberg

Colorist — Elias Nousiopoulos