Consumer Reports Dads
In conceiving this campaign we dove into our collective love/hate relationship with dads who feel the need to know everything there is to know about products. You might not enjoy listening to the long discussion about car cylinders, but he's still who you call when buying your first car. Where do most dads in America get their product deets? Consumer Reports. Many millennials are becoming dads, or are ready to go straight to the source. This campaign is the beginning of a strategic push for CR towards millennial subscribers.
Director — Cesar Velasco
Executive Producer — Jessica Chermayeff
Line Producer — Kieran Altmann
DP — Drew Saracco
1st AC — Andrew Lin
2nd AC — Allie Lacano
Graffer — Forest Erwin
Key Grip — Fiona Carlsen
Production Designer — Sophia Uehara
Stylist — Michelle J. Li
Sound Mixer — Wesley Grant
Stills Photographer — Hannah Lasure