Consumer Reports Dads

In conceiving this campaign we dove into our collective love/hate relationship with dads who feel the need to know everything there is to know about products. You might not enjoy listening to the long discussion about car cylinders, but he's still who you call when buying your first car. Where do most dads in America get their product deets? Consumer Reports. Many millennials are becoming dads, or are ready to go straight to the source. This campaign is the beginning of a strategic push for CR towards millennial subscribers.

Director — Cesar Velasco

Executive Producer — Jessica Chermayeff

Line Producer — Kieran Altmann

DP — Drew Saracco

1st AC — Andrew Lin

2nd AC — Allie Lacano

Graffer — Forest Erwin

Key Grip — Fiona Carlsen

Production Designer — Sophia Uehara

Stylist — Michelle J. Li

Sound Mixer — Wesley Grant

Stills Photographer — Hannah Lasure